News Recognition- Hire a Press Release Writer

So you’re in business or about to open new business or maybe your artwork is going into a gallery or about to sell limited edition prints of it, or add some new service to your business… What is the best way to get the word out there? One method is a Press Release…

This is more often a writer or recorded communication for the reason of announcing something that is worthy of news… Often they are mailed, faxed or now e-mailed to editors of newspapers, tabloids, magazines, radio stations and television stations… There are also Commercial Press release distribution services such as PR Newschannels, Business Wire and a few others that distribute them to other printed media or services online that carry news worthy information… Press Releases announce a wide range of information that is often news worthy like: new opening businesses, personal promotions, awards, new products or services, sales, accomplishments and events… They are often used in generating the information needed for publication or broadcaster news reporter the basic information to create a story or article by these kinds of communication businesses…

There is a set format too for these Press Releases and to be honest it is better to hire someone who is good at writing a Press Release, then attempting to do it by your self…

For you that are about to call one or can’t afford to pay a professional Press Release writer, here is the basic information of what needs to be in a Press Release so you don’t have to go searching while on the phone with one…

Headline: Grabs attention of journalists, briefly summarizing it- making it News Worthy. This is an Art within it’s self!!!

Dateline: Release date and Location it’s from.

Introduction: The first paragraph has the basics- who, what, when, where and why.

Body: Deep explanation- the background, info or other details good for them to create a news story. Remember, this is really for someone to read then write about, an editor will do the basics or a news reporter will read on the radio or on TV…

Boilerplate: A short section, providing basic background on the person, group, business, company or organization….

Close: In North America, traditionally the symbol “-30-” appears after the boilerplate or body and before the media contact information, indicating to media that the release is ending. A more modern equivalent has been the “###” symbol. In other countries, other means of indicating the end of the release may be used, such as the text “ends”.

Media Contact Information: This is the name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.

Photos & Video: Include these also, a good photo can help a writer of news content create a good story too… And for new News Media, a YouTube.com link is also good, as many online news or magazines will also include a link to this in their article they write from the Press Release

Now there has been some lately a use of New Media, adding the use of Video for this… I don’t recommend this as the only form of a Press release!!! This is what has been names a “Video News Release”, and I’ll be honest- it’s a waste as you can’t copy & paste from it, and you have to watch the whole thing to get anything from it… These are often overlooked by newspapers and magazines which cuts out of a lot of possible news sources that might have used your Press Release if it was written… It might be ok to include something like a short YouTube link, for new online Social Media News formats, but unless you really know what you’re doing, it might not look good on a TV… And the whole point of a Press Release is to get as much coverage in the News and communication sources as possible…

Remember, Video doesn’t print well, and some of these newspapers are really copy & paste the info from the Press Release into an area of their publication… This is why it is key to have it written well and formatted correctly- in the news Business time is also money…

Many newspapers, publications and news sources have online sites too… New Online Media is a nice thing, such as Mashable.com for social Media, ArtNews.com for art and so forth for your subject or kind of business, product or service you might offer and there are many online only news sources too now… But again, sending them only a video is not something they are really looking for, they want to write something about it too… Often they can read faster then you can talk, and having to watch a video that is a few minutes long, they might have been able to read a well written Press Release and already been writing the story for it…

If you’re having a garage sale or your dog had puppies and you want to sell them or your selling your car, then you don’t need a press release, buy some classified space in your local newspaper of tabloid…

Soon I will be re-opening my studio, aiming at a national market now and not the local county I live in… The services and prices I will be charging also will compliment this step too… One new service I will be offering besides Web Site Design and Social media, is Giclee Fine Art Prints… I will hire a Press Release Writer to highlight these services…

I could try to do this myself, but why do that? I have better things to be doing, like creating art, websites or working with clients… I know how to design visual advertising for print or the web but I’m not a news journalist and I don’t have 10-35,000 newspaper writers and magazines in my e-mail database…

If you’re in business, remember- time is money and sending out a Press Release that doesn’t get used is a waist of time… But if you are in business and you need to get the word out of your new business, service or product to more then a local market, hire a Professional Press release Writer…

I don’t care if you think you’re a good writer either, just because a Roofer is considered a Carpenter doesn’t mean you are going to let them refinish your grandfather antique wooden chair or want them to install your hardwood floor… A good writers knows there are different styles and formats to different kinds of writings, most authors of books and book publishers will hire a good Press Release Writer to highlight their books to the news… A good Press Release Writer also often has a list of thousands of reports, journalists and publications to send a Press Release to, often by subject or category too… A good Press Release Writer can cost $500-1500ish and get fair amount of coverage, far more then your trying to do this yourself… Remember this is really specialized advertising aimed at News Sources…

There are also Press Release Firms or Agency, this is where the cost really goes UP!!! They often have all the connections, but also have a large staff… They get the most bang for what they charge too, but plan on spending several thousand-$2000 to $5,000 or even higher… Often not only do they write the Press Release, but that add in other forms of advertising, hook you up with media relations- live interviews on TV or Radio, have a legal department that checks facts and stats, and is more then just a news wire article that is intended to get others to use it to report about your needed news item…

My recommendation- Don’t attempt writing a Press Release and doing it yourself… Hire a Good Press Release Writer or PR firm!!! They have the experience doing this sort of writing, they know where to send it, often know people in the news like the Editor or owner, journalists and/or have been in the news business… It will be the best money to get the recognition you are looking for your business, service or event!!!

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2 Responses

  1. I jumped on Wikipedia and read the article, but it was a lot like walking through pudding: slow going and afterward I felt kinda dirty.

    • Well I hope my article helped some… And yes, some of the Wikipedia writing is dry & slow going but also a wealth of info…

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