Gander Mountain seems to be Twitter Challenged…

Those who know me, know that besides my being an Artist and am very good at Marketing/Advertising and my use of what is now called Social Media, that I am an avid Outdoorsmen, enjoying hunting, fishing, hiking and camping… I also often shop at Gander Mountain in Johnson City, NY for my outdoors needs since they opened their store there…  I have bought camping equipment, tent, sleeping bag, cooking supplies, fishing gear and hunting equipment there, many hiking boots, hunting cloths and hunting equipment & supplies such as my .50 caliber inline muzzle loader…  I even called them recently as I had need of supplies for this coming hunting season and they where very helpful!!!

Hunting photo of me while hunting whitetail deer in Central New York State with my CVA .50 Caliber Muzzleloader CVA Magna that I bought at Gander Mountain…

That being said, after I called Gander Mountain the other day, I looked them up on Twitter, then on Facebook…  I found it very interesting; I have more Twitter followers then one of my favorite outdoors shops- @GanderMtn… So I started to look into it from a Marketer & Advertising viewpoint, since that is part of my studio services…

As an artist who has designed many websites in the past locally in my small town without a stoplight with business sites increasing their sales of up to 1200+% and a hunting lodge that received two calls before I had the opportunity to drive the 5 miles to show him the hunting lodge area updates to his site, and also the marketing behind a Major University Cartoon logo that was originally just a game logo- I do know my way around the internet & marketing…

So I used some basic tools online to look a bit deeper into their online presents…  Their Website: www.gandermountain.com received 1,088,251 Unique Visitors out of 1,656,435 Total Visits during the month of September 2010…  These stats I gained through using Compete.com website…

Using WhenDidYouJoinTwitter.com I was able to find out when they joined Twitter…  They joined Twitter on January 22, 2009 and now have 1,869 people they follow and 3,724 who follow them on Twitter and with only 254 tweets since their starting the account…

I joined twitter on December 8, 2008, and now (as I am writing this) have 5,388 people I follow, 4,900+ people who follow me and have tweeted 24,383 times…  Not bad for an artist in a town without a stoplight that will soon be re-opening my studio & services next month…

Of the 165 million users of Twitter, there should be more followers that go to Gander Mountain and use Twitter then are following them… With so many visitors to their website each month, visit their stores and even their Facebook Fan page, I believe they should have far more people following them on Twitter and should be posting far more often then they do…  Though I am not going to give here all of my recommendations on how to use Social Media in Marketing…

They do have a great Facebook Fan page with 77,812 people who “like” their Fan page…  Though I haven’t looked much into their Facebook use as I think this is not too bad with their following or “Like” of their fan page, but could use some improvement seeing how Facebook has over 500 million users… I also haven’t noticed any sidebar advertising in Facebook from Gander Mountain…  Which I should have with knowing they set up reverse searches based on the subjects and fan pages people follow…

Whom ever is handling Gander Mountain’s Twitter account and Social seem to me to be a bit “Social Media Challenged”… Seems to me their missing a HUGE opportunity in their using Social Media in marketing for Gander Mountain…  Though I will not say here how to improve their Twitter or Social Media followers…

I’m posting this, with hopes others in Twitter and FaceBook will also Re-tweet it and ask the Gander Mountain Advertising Department if they might be interested in hiring me to help with their Twitter account and with their Social Media online presence…

So with this in mind, I offer to Gander Mountain Advertising Department my personal Cell Number to give me a call- (607) 229-5600…

Please be advised this next two months I might be working on re-opening my studio or will be out in the Great Outdoors!!! It is Small Game & Turkey Hunting Season here in Central NY State and Deer Season right around the corner… So I might have my cell phone on vibrate only and might be whispering so as not to scare the game away…

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