Should HP Create a Quality Art Printing Partnership?

Recently HP, ProofTag and the Wilhelm Imaging Research all partnered together to create the ARTrust ( offering a new print identification and authentication solution for photographers & artists using HP Pigment Ink Printers…  This unique print identification is a non-removable, numbered Bubbletag™ for each artwork, which is registered on a website and accessible for visual control by the public or anyone the artist designates.

The service also offers:

  • Unique identity of each print for instant visual verification via the Internet
  • Most secure solution in the world for print identification and authenticity
  • No limit in substrate or paper type for photographers and artists, which offers greater creative possibilities.
  • Longevity rating for the papers and media tested by Wilhelm Imaging Research (above 200 years, above 60 years, or unknown if the media has not been tested by WIR)

You can visit the HP page describing this new partnership here:^298704_4041_100__&jumpid=re_r10931|en-us|apr10|ga|ipg|features|arttrust|ppage

This new service is at a cost of about $25 for each piece of artwork or photo, with a minimum of 10 Tags you will need to order…  Odd they don’t have a phone number to call to get information about this service, or an affiliate program for Art printers to offer this service… I’m looking into this now, waiting for a response from

Now this is a great idea, for the Higher End Fine Artists, curators and collectors, I will be looking into offering this myself for my own artwork and also as a service for other artists and photographers…  But this got me to thinking….

You would think HP would have some sort of Partner Program that a Business could post on their website, Official HP Media Provider, with the print longevity if I use only HP Paper, Ink and Canvas products…  Maybe even offer courses on Mounting and Laminating large images for art, as they already share these in Video’s in their YouTube area…

Yesterday I calling HP to try to find out if they offered a “HP Partner” or Certify an Art Print Shop that uses HP Printer/s & HP material, or some sort of certification of print longevity ratings, which is very useful for heritage institutions, museums, and auction houses similar to what offers…  Think I spoke with 4 different people at HP during the course of an hour, being transferred here and there- Everyone I spoke to weren’t sure if HP offered such a service or partnership…  I can be certified to sell; repair and I believe all sorts of HP customer service training and certifications, but not showing Quality of HP Printing…

Today I received a call back from someone in the HP Graphic Design and Sales Department ( @ 1-888-772-9897), explaining this idea and asking if they had such a Program, Partnership or Certificate for Fine Art Printing Services such as the one I will soon be offering…  He too was not sure if they offered such a program, but saw what a great idea and marketing it could be for a Fine Art Print Shop and a benefit to HP…  He told me he would look into it and if there wasn’t any, he would recommend there should be…

With HP having  YouTube video’s such as “Ideas for presenting large format” 

where they have a Design Technician showing “Finished Artwork from their Design Jet printers…  It would be so easy to set up an online certification for such imaging finishing too… It could be HP helping some of their Business Clients that provide a great visual Art Printing services…

Now I have found a site that show off their HP Partnership logo and showing it on a webpage that is only highlighting Large Format Printing Service… Further down below the HP Partner  logo they highlight half their large format printers being Epson Printers…  I view this as kind of False Advertising, as HP for what I understand doesn’t offer one for Printing Quality- this being misleading to the consumer…

What do you think, Should HP support a Registered Partnership for Quality Art Printing Partners, that share with you the quality of the inks and say, Mounting & Design for the Arts?

Would you feel safer ordering your fine Art Replications from someone who was backed or Partnering with HP or do you just shop for the best price?


3 Responses

  1. Well done with the HP project, you got further than I did on this very topic – I use their large format printers also – have to say always impressed with the results, plus they offer the best UV resistance of any mainstream manufacturer.

    • Their inks was one of the main reasons I chose to buy one- the image quality and lack of problems with doing a bit of research was the some of the other reasons!!!

  2. Likewise I love my HP Z2100 it produces superb results and is economical to run, I even found HP support line helpful. I did have a look at an Epson but was put off by the fact you had to swop the black ink tanks depending on wether you were printing onto canvas or photo/fine art paper, fiddly and time consuming.

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