Giving Thanks to SOBcon Chicago 2012

SOBcon Chicago 2012 happened this past May, and I haven’t been online much since, working my butt off on building my studio and ideas that transformed and developed since the event…  The people and the event helped me more then words can could ever describe…

Bit of history…

This morning I got to thinking to my Mom who passed away from Cancer that morning a year ago today, the 7th of September landed on a Wednesday…  I smile thinking to how much she supported and helped me in becoming an Artist, and smile deeper thinking of how happy she was when I first shared with her ideas of doing a Charity Art Auction to raise money for the Cancer Research Institute and to help the homeless…

She had donated much of her life in helping people in our town and county…  My Mom had helped in starting the Tioga County Arts Council, helping with writing it’s non-for-profit status and being one of their first Presidents…  She donated thousands of hours during almost 20 years with our town’s volunteer ambulance, and even helping in writing the by-laws of our town’s Chamber of Commerce- she was so proud when later I would become the Vice President of the Chamber…  I was taught to give back to the community through her giving…

Last summer I ran this idea of doing a Charity Art Auction by a few of my friends online, and when Liz Strauss (one of the founders of SOBcon) felt this was a great idea, I knew I was on to something…  Sadly the idea I knew needed to be shelved last summer when I found the cancer had spread to my Mom’s brain, then her passing away- I knew then I would need a better frame of mind and my studio completely up and running… So slowly I handled the many challenges in front of me then…

Since my Mom’s passing a year ago, I’ve worked to get my studio equipment and needed materials and supplies to be able to offer the best possible color for fine art prints possible, I also worked on growing this idea…  The color management system is going to be added this week that will help with the Giclee Fine Art Imager to print the best possible color possible… Smiling with pride as I slowly work on the studio, building the furniture by hand and slowly earning the money needed for new equipment and materials to open the studio’s new Fine Art Reproduction service…

I’m getting close to finishing everything needed to reopen the studio soon…   Then turn my efforts to earning the money needed to pay for Artists and purchase more materials and get the needed permissions all in order for the first Charity Art Auction…

Inspired by SOBcon- Giving

With realizing in the beginning of this year my portrait abilities had become a bit rusty, I started to think to some Artists I would like to hire to do two portraits each of some inspiring people in Social Media…  As I started to look into this some, I suddenly had an opportunity to attend SOBcon Chicago 2012

Even before the trip to Chicago, this idea started growing, and I would like to share how…  A few weeks before the event, people were sharing online why they attend SOBcon…  Molly Cantrell-Kraig (founder of Women with Drive Foundation) did an AudioBoo audio recording that I felt was very insightful and so very inspirational-

Molly made my heart grow larger and larger- she Grinched me…  To you Molly, I whisper softly a special “Thank You”…  Wish I could have spent more time with you to share this idea more in depth, events like this have so many people, am glad we could share that glass of wine together, and now you know why I mentioned that you “Grinched” me…  As I was listening one late evening of sleeplessness to Molly’s soft voice, I came up with the domain name and bought it- ArtistsHelping.com (which I am thinking now to a nice logo for and will soon be starting to create the website)…

Knowing my studio wasn’t yet ready to start this idea, that I still needed a bunch of time to build studio furniture and buy the needed equipment to produce the idea of quality fine art prints…  Since December I’ve been needing to reinvest in a new computer, all new software and there was hundreds of pounds of materials and some more tech equipment I would need to purchase…  But also felt there was nothing wrong with starting to share the idea some with a few people to get their feedback…

Landing in Chicago, this artist from a small town without a stoplight was a bit overwhelmed with the BIG CITY…  It being about 8 years since I had been in New York and looking up at buildings that disappear in the clouds…  And even longer since attending a large Tech conference…

I shared the Charity Art Auction idea to a few people at SOBcon and got even more support for the concept that truly astounded me and also helped in growing more confidence in this idea…  Chris Brogan said he really liked the idea and would do all he could, as he would be one of the six Inspiring People…  Then after Tim Sanders spoke, he stopped at our table and asked me what I was doing, so I told him quickly and he looked to me and said; “I want to help make this happen!”, giving me his business card…  And then there was Jay Jay French who spoke a little bit about how he too had suffered the loss of his mother to Cancer, of how he came through that hard period of his life, such strength to share such pain and how he made it through it, which giving me a bit more confidence in my own pains of the heart…

Over the next couple of weeks I got to thinking as I listened to this recording Molly made…  I suddenly thought to myself- “Why do just one event, when I could possibly create something that could help other Organizations and Artists too”…  I did poured myself into research about Copyrights, Taxes and Art Donations…

Did you know if an Artist donates a piece of artwork to a charity to be auctioned off, the Artist can only write off on their taxes the material cost to create artwork?  So a piece of art that might be sold for a large amount of money, if it were a watercolor, only write off the cost of the paper, frame and a few more cents to cover the amount of pigment used, an Artist can’t even write off the time taken to create the art piece…  This too came into the idea- how could I maybe be able to benefit Charities and also help the Artists that donate their artwork?  Took a bit of time, but I figured that part out too, how this could also help Artists since attending SOBcon

The ideas I gained with some of the people I had the opportunity to meet during SOBcon in Chicago, and those ideas of “Giving” helped to grow this concept further…

The first Charity Art Auction I will do with ArtistHelping.com will be for three Artists to do 2 portraits each of Inspiring People in Social Media, produce 200 limited edition prints of each of the 6 portraits, then to do an online and live via smart phone Charity Art Auction during a major Social Media Conference…  To be able to donate the profits after covering the costs, to be able to print out one of those HUGE Checks to donate the net profits to be split between the Cancer Research Institute and InvisiblePeople.tv

Giving Thanks to those at SOBcon Chicago 2012

Now the time is drawing near and I wanted to share and also thank some people who were so very inspiring to me…

It’s the amazing people who attend SOBcon- the people that make it such an amazing event, not just the learning or mastermind sessions but the feeling as if all who attend are like family…  The speeches and learning is just a small part to the whole- it’s really the people and the giving that makes this such an amazing event!!!  Too many good people to list that I had the opportunity to meet, but there are a special few I do wish to thank-

Cate Equality Colgan (@CateTV), Liz Strauss (@lizstrauss), Terry St. Marie (@Starbucker), Tim Sanders (@sanderssays), Chris Brogan (@chrisbrogan), Diane Brogan (@DianeBrogan), Steven Brogan (@SteveBrogan), Mark Horvath (@hardlynormal), Molly Cantrell-Kraig (@mckr1g), Ric Dragon (@RicDragon), Marc Pitman (@marcapitman) and Jay Jay French (@jayjayfrench)…

Thank you all for listening to my idea and for giving me the extra confidence to start making this happen…   Thank you all for being so very inspiring!!!

Where Do You Rank in Google+ New Statistics Service?

If your interested in where you rank as an influencer or your use of Social Media on Twitter or Facebook, there are sites that provide algorithms on your use, engagement and rankings like Klout or Tweet Grader…  Now there are statistics for those using Google+

Google+ Statistics tracks the top 100 users and the most popular posts on Google+http://socialstatistics.com…  Not only does it show the top users, but you have the opportunity to see your own stats, how many follow/followers you have and search for the most popular posts…  All I feel valuable tools for understanding your social media engagement and yes, where you rank…

From what I have read there are 18-20 million subscribers to Google+ and a lot of positive things being written about it…  I think it’s a good service so far in it’s first month of BETA testing…  Will see as they add a few more services and refine the rough edges and make improvements for when they go fully public with Google+

I checked my rank out on Social Statistics and found that of the 37,885 people that are trying this new Google+ Stat service, that I ranked in the top 7.8%, with a rank of 4,855th

Not too bad for a single artist owning a small studio in a town without a stoplight living in the rural countryside of Central New York State…

Where do you Rank in Google+?

Social Media Means Being Social with “Like”…

It’s nice to be noticed and also to know someone “Likes” your statement or viewpoint…  There is something also nice and personal even, when someone that is in larger spotlights reads and “likes” your Post or Comment…

Now, I chat with lots of people, from all over the world, which is one of the best features of the internet since the internet first started growing out of the universities and colleges, when it was called eWorld…  People I would never have the opportunity of meeting in my hometown without a stoplight from all sorts of professions and livelihoods…  But every so often it’s nice to know your views are seen and appreciated… That is one thing that is nice about Facebook’s “Like” feature…  You get a chance to see who “Likes” your Post and it’s an easy way to compliment or agree with a post you view and enjoy…

This morning I was doing my normal morning stuff,  some Social Media while drinking a mug full of java, as I was getting my woodstove going better from the bed of coals left from the night…  I was bouncing between Facebook and Twitter, reposting somethings of interest, commenting on others, when I noticed something about the Whitehouse having a live open  forum on Facebook about Bullying…  http://www.facebook.com/WhiteHouse#!/WhiteHouse/posts/195747797115135

Now this subject I thought was a good thing and started looking at the comments…  I felt it odd some people seemed to forget last year and the number of kids that had problems with Bullying and the number of deaths and suicides because of it, so made a comment… 

A few minutes later, as I was reading some other FaceBook links, I noticed the little blue window in the corner of the screen saying someone “Liked” my comment…  I glanced over, then did a double take, recognizing the name, so clicked back to the article…  The person who “Liked” my comment was Mark Zuckerberg, founder of Facebook…

Now was this really Mark Zuckerberg or was it a fan, I’ll probably never know, but it is nice to think it was and it did give me a nice feeling…  I would think if my site was hosting the Whitehouse, I too would want to be part of it this way and leave “Likes” to the views of people who where thinking to it helping  the kids…

This is the main point of Social Media, the “Being Social“…  A “Like” is like a Compliment or agreement… When someone “Likes” your comments, images, videos and links, it makes you feel good and to know someone as busy as Mark Zuckerberg spent some time and reads comments, then “Likes” that comment, it makes you feel noticed, when you think to the over 500 million subscribers using Facebook…

Being “Social” in Social Media is a point that many of the most respected people in Social Media talk and write about such as Liz Strauss, Chris Brogan, Gary Vaynerchuk and Scott Stratten to name a few…  They all talk about “Being Social and Communicating using Social Media…

So next time your reading your Facebook listings, or an image, video and such and you see something you enjoy, Be Social- “Like” and Leave a Comment… You never know who might be reading your comments…

Also Very Important- Bullying!!!

The White house during the event, announced a new website for parents, students and teachers and those involved with children to help put a Stop to Bulling: http://stopbullying.gov/

Social Media Professionals I mentioned above and their Twitter Names & Sites:

Liz Strauss (Twitter: @lizstrauss)- http://www.successful-blog.com
Chris Brogan (Twitter: @chrisbrogan)- http://www.chrisbrogan.com
Gary Vaynerchuk (Twitter: @garyvee)- http://garyvaynerchuk.com
Scott Stratten (Twitter: @unmarketing)- http://www.un-marketing.com

Gander Mountain seems to be Twitter Challenged…

Those who know me, know that besides my being an Artist and am very good at Marketing/Advertising and my use of what is now called Social Media, that I am an avid Outdoorsmen, enjoying hunting, fishing, hiking and camping… I also often shop at Gander Mountain in Johnson City, NY for my outdoors needs since they opened their store there…  I have bought camping equipment, tent, sleeping bag, cooking supplies, fishing gear and hunting equipment there, many hiking boots, hunting cloths and hunting equipment & supplies such as my .50 caliber inline muzzle loader…  I even called them recently as I had need of supplies for this coming hunting season and they where very helpful!!!

Hunting photo of me while hunting whitetail deer in Central New York State with my CVA .50 Caliber Muzzleloader CVA Magna that I bought at Gander Mountain…

That being said, after I called Gander Mountain the other day, I looked them up on Twitter, then on Facebook…  I found it very interesting; I have more Twitter followers then one of my favorite outdoors shops- @GanderMtn… So I started to look into it from a Marketer & Advertising viewpoint, since that is part of my studio services…

As an artist who has designed many websites in the past locally in my small town without a stoplight with business sites increasing their sales of up to 1200+% and a hunting lodge that received two calls before I had the opportunity to drive the 5 miles to show him the hunting lodge area updates to his site, and also the marketing behind a Major University Cartoon logo that was originally just a game logo- I do know my way around the internet & marketing…

So I used some basic tools online to look a bit deeper into their online presents…  Their Website: www.gandermountain.com received 1,088,251 Unique Visitors out of 1,656,435 Total Visits during the month of September 2010…  These stats I gained through using Compete.com website…

Using WhenDidYouJoinTwitter.com I was able to find out when they joined Twitter…  They joined Twitter on January 22, 2009 and now have 1,869 people they follow and 3,724 who follow them on Twitter and with only 254 tweets since their starting the account…

I joined twitter on December 8, 2008, and now (as I am writing this) have 5,388 people I follow, 4,900+ people who follow me and have tweeted 24,383 times…  Not bad for an artist in a town without a stoplight that will soon be re-opening my studio & services next month…

Of the 165 million users of Twitter, there should be more followers that go to Gander Mountain and use Twitter then are following them… With so many visitors to their website each month, visit their stores and even their Facebook Fan page, I believe they should have far more people following them on Twitter and should be posting far more often then they do…  Though I am not going to give here all of my recommendations on how to use Social Media in Marketing…

They do have a great Facebook Fan page with 77,812 people who “like” their Fan page…  Though I haven’t looked much into their Facebook use as I think this is not too bad with their following or “Like” of their fan page, but could use some improvement seeing how Facebook has over 500 million users… I also haven’t noticed any sidebar advertising in Facebook from Gander Mountain…  Which I should have with knowing they set up reverse searches based on the subjects and fan pages people follow…

Whom ever is handling Gander Mountain’s Twitter account and Social seem to me to be a bit “Social Media Challenged”… Seems to me their missing a HUGE opportunity in their using Social Media in marketing for Gander Mountain…  Though I will not say here how to improve their Twitter or Social Media followers…

I’m posting this, with hopes others in Twitter and FaceBook will also Re-tweet it and ask the Gander Mountain Advertising Department if they might be interested in hiring me to help with their Twitter account and with their Social Media online presence…

So with this in mind, I offer to Gander Mountain Advertising Department my personal Cell Number to give me a call- (607) 229-5600…

Please be advised this next two months I might be working on re-opening my studio or will be out in the Great Outdoors!!! It is Small Game & Turkey Hunting Season here in Central NY State and Deer Season right around the corner… So I might have my cell phone on vibrate only and might be whispering so as not to scare the game away…

Do Small Business,Organizations and Government Understand Social Media?

When the Internet was only between Colleges and Universities, I was on line back then in 1989 and have had a chance to see a lot of changes since it’s beginning.  One thing hasn’t changed, many small Business, Originations, and local Government in Small Town America doesn’t seem to understand how to use the Internet effectively for effective communication or as a marketing tool…

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.  That’s a good percent, but that means 76% aren’t… The data comes from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008. The study concludes that nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.

The University looked at how many where using it, but they failed to look a bit deeper…  What number of those 24% of 500 businesses where really set up and using it correctly?

So many Business and Organizations are setting up personal pages instead of Business/Organization pages or what is called “Fan Pages”, as FaceBook has a few different formats for different uses…

I look online and see many small business websites that have a Facebook follow link and many have a FaceBook accounts…  But when I click through it, I find they have a personal account set up for their Business or Organization instead of a Business Account…  Even in larger towns and cities, I find this problem…  Even though they do have some Social Media formats set up, many are set up incorrectly or not at all…

With the opt-in of followers of FaceBook, it can allow a business or small town Government or tourist department to have their news, service or events highlighted to those who follow them online and even those that use smart phones…

Wouldn’t you if you had a smartphone want to find out that the local restaurant is having a lunch special, or local school where your kids are attending want to find out that they are playing a football game, arts show or concert?  Or what of local Government, wouldn’t it be nice to not have to look through the local newspaper to find out there is a meeting on gas drilling or property tax hike meeting?  If only 24% of Small business are implementing Social Media into their online presents, how much news and information isn’t being shared that your local community would be interested in?

The tools are there; it is just a massive lack of understanding of what kind, how or when to use them…  Which of the different tools to use and how to set them up correctly for the most effective ability of basic communications and marketing…  Like to try to use a hand saw to drive a spike nail, Business and Originations need to learn how to use the different Social Media tools to drive home their communications and marketing services correctly for the best results…

If you’re a Small Business Owner, do some reading and research first…  Since FaceBook is one of the most used in the world, with over 500 million users, I recommend this Social Media service as being the first step into using Social Media…  Even if you don’t have a website, setting up a FaceBook account for Business, Organizations and Local Governments is the place to start…

To do this, I would also recommend hiring someone who TRULY understands and uses Social Media…  First ask the person your hiring what they know of FaceBook, if they truly understand the different types of accounts FaceBook offers…  Then look up their Twitter account- do they have good numbers of followers, do they engage those they follow and who follow them, do they just post links or highlight about information about themselves like they are going to go get coffee?  Twitter allows one to follow 2000 people before they start restricting a Follow ratio, I believe if they don’t have at least 2000 followers, it is my view they really don’t have much experience in truly using Twitter as a social networking…  In their FaceBook account, do they highlight news and articles of Blogs in relating to Social Media; do they engage in conversations with people that follow them? These are some good questions to ask and information to look into…

There are a lot of people who might say they are Experts or even try to teach Social Media, but are they just grabbing onto the latest Buzzword of Social Media to get your money?  Ask yourself if they truly have experience in marketing and using this type of marketing tool?  Do they have a Blog, do they have a website, do they have accounts in Twitter and FaceBook. Have they done Marketing online should be some of questions you should ask and look up…

Social Media is truly a way of Marketing, Communications, Advertising and allowing you to engage with your clients, possible clients and community…  Just because someone knows how to work on computers, doesn’t mean they understand or use Social Media correctly…  Social Media is more about Marketing and Communications then it truly is about Technology…

With a personal account with Facebook you can highlight your selling your record collection or maybe having a garage or lawn sale, even selling your car, but you can’t do business via a personal account, you can openly sell products and services through a Business account… The difference is Personal accounts in FaceBook limit you to only 5000 followers…  The Fan Page account allows you to not only sell things, but can give information about how many people look at your page…  FaceBook also has the right to cancel your personal account if they feel you are using it for Business or Organization…

Doing some research and reading your self can be time consuming, but a worthy venture…  If you don’t have a website up, and haven’t started using Social Media, try FaceBook…

Who is Teaching You Social Media?

Is Social Media being taught to you by a Novice? Over the past few months I have been invited to come to some Social Media classes and online webinars, not as a speaker or teacher, but as someone to learn what they had to offer… So out of wonder, I took a look at their Social Media bios and their websites… What I found were people who must be just using this Buzzword of “Social Media” and claiming they understood it to the point they felt they could teach it… Some had started an account in Twitter and FaceBook and suddenly were referring to themselves as Gurus or Experts, with many having fewer followers then many of my friend’s children in high school… Some even being affiliated with a college they deem them selves experienced or grasp onto some self proclaimed pedestal of knowing Social Media…

I have written once before about Gurus and Experts in Social Media- “Misuse of Terms for Social Media- Expert and Guru”…  This really bothers me, as so many are just faking knowing much about these great tools and internet services… Just because someone has tried it, does not mean they should be teaching it in webinars or classes with some even charging money for these courses or it being part of a college tuition… Would you want someone to operate on you because they say they have experience, but only read about it? But do they really have experience in Social Media is what you should ask yourself…

Now maybe have a bias view given my experience, as I have been using what we refer to as “Social Media” for a very long time- I have been online since 1989, designed my first webpage in 1990 using Hypertext before it was referred to as “HTTP” and earned my first freelance job in 1991 through chat on e-World just after Chat started gaining popularity outside of the Universities… I also have been doing web design, marketing and advertising for just as many years and have been doing free-lance art or visual problem solving since I was in 11th grade, even if it shows my age… So I have a lot of experience using and offering Internet services, branding, and marketing and also in using what is now called Social Media, Social Networking…

Just because someone buys a hammer and a saw and read a “How to” books, does not mean they should be teaching you how to build a house or that they are suddenly a Master Carpenter… Carpentry skills are gained through “Hands-on Experience and study”. I feel the same is with Social and New Media or Web Site Design or any major professional service… In the Carpentry Union in the United States- the United Brotherhood of Carpenters and Joiners of America, they are required to pass a skills test to be granted official journeyman status… They work under a Master Carpenter and take courses to learn their trade… This often takes years of time to acquire the “Master Carpenter” status…

The same goes with Social Media, one should have years of experience and not just a year or two of using it- if your going to “Teach” Social Media, you should have the background and experience in it… “Walk the Walk, then talk the talk” as the saying goes…

I'm rated as a Twitter Elite- #1 in the Ithaca, NY area

Much of Social Media is about marketing and communicating with people in your field and in other fields or possible clients, sharing informative content and also communicating with people… It is not so much about Databases or Computer information degrees, as they are more about the setting up of computers and information then marketing and advertising…

If the person teaching you Social Media doesn’t understand marketing, branding, advertising and is really just a computer tech, then you might have the wrong person teaching you Social Media… Social Media has more to do with branding and marketing, then really understanding how a computer works or creating Databases… Granted some understanding of creating Databases can help, but that tends to be more about mass email marketing…

Twitter, FaceBook, Linkined and YouTube are the most used Social Media online tools… I think if a person doesn’t have much experience in these, they are truly new to this enriching field and just using the Buzzword…

Twitter recently announced they have grown to having 145 million subscribers, growing over 40 million in the last 4 months… This means there are a lot of people using this tool… If a person is stating they have experience in using Twitter, has fewer followers then 2000, think of it this way- Twitter allows anyone to follow up to 2000 people before they add a follow/follower ratio… If they have fewer followers/following of 2000 on either side, then they have only bought the circular saw, and plugged it in and pulled the triggers to hear the blade spin, but haven’t cut much lumber with it and probably haven’t built any houses of furniture… Experience and not just teaching what another has written is what I think is truly key…

Using TweetSearch, a very useful too for searching Twitter Bios, one can also find the numbers of followers Twitter subscribers have… I did a few searches and found these results:

8,831 users have “Social Media Marketer” in their bios
2,239 users have “Social Media Consultant” in their bios
892 users have “Social Media Expert” in their bios
444 users have “Social Media Guru” in their bios
92 users have “Social Media Professor” in their bios

What I found most interesting is some you can tell have experience but many of these people have very few followers and I ask myself- how can they state they are experienced in this if they aren’t very good at attracting their own followers? I have even found advertising agencies and website designers that boast being good at Social Media but also have very few followers…

Walk the Walk before talking the talk in Social Media…

For Business Websites, Add Interesting Employee Profiles!!!

I was looking for information about Etsy.com when I came across this web page that highlights all those who work at Etsy.comhttp://www.etsy.com/about.php This “About” page is very informative and inspirational in their description of what Esty is: “Our mission is to enable people to make a living making things, and to reconnect makers with buyers. Our vision is to build a new economy and present a better choice: Buy, Sell, and Live Handmade”. Included next to this description is a great video about Esty.com that includes Robert Kalin, Esty Founder of this great online Arts and Crafts online selling tool… He explains how he came up with the concept of it being an online Community for selling Arts and Crafts that are truly unique… I love the way he highlights that the Core of Esty is the ability to Human to human relationships…

For those of you who don’t know, Etsy.com is a social commerce website focusing on handmade

Etsy Screenshot

Etsy.com Screenshot

and/or vintage items as well as art and craft supplies, allowing people to sell their items and products online through the website… The company charges users a flat listing fee (of 20 cents per items), and takes a commission of 3.5% off all items sold… The site received 20,820,503 Visits and 5,154,574 Unique Visitors in June 2010… Over 70% of Etsy users are in the US and Canada…. Etsy has a number of great features for users who are looking for items to buy… There is even a “Geo-locator” making it very easy to find items by location. The site also allows sellers to customize their virtual storefront pages to display their items to possible buyers….

The “About Page” is not only is it an informative page about Esty.com, this page has an area that

Screenshot of Etsy Employee's

shares photos of all that work at Esty and is split into the different departments of the business… This is something should add to their Business Websites!!! It gives more of a human touch to online business, not just cold sales and dry information about a business…

I found this page GREAT, it gives the name and a photo of each person that works at Esty.com… Then to make it even BETTER, many of the photos have a link to a page that has a bio of that person, with each person’s page being different… What is really interesting is it isn’t your normal Bio Page of Information like a resume or highlighting their responsibilities… Some highlight hobbies, some basic backgrounds or what ever that person wanted to post on that page about them selves… Other Bio’s have pictures when they where young, some have artwork and some added video to these pages- making them all very unique and very personable… Most of the people who work there are also Artisans and Craft people whom have an Esty account and add with a their Esty User name with a description of their own artistic interests… They might even talk some about their own artwork they sell within this great website that sells Arts and Crafts online…

The end of the page is called “Fun Facts”… This area is filled with interesting views, history, statements of the person and even what others might say of the person at work or what they might view of someone else at work…

Highlighting the employees of a business is a great way to highlight the people that work within a small business!!! Giving the viewer- be it a client or possible client, a way to get to know better the people working there, a personable touch…

In relating, sharing and become more personable, small businesses that do business online could attract more customers by being nicer, relating to them with interests, treat them like they wanted to be treated and making them feel comfortable… In doing this in a small business, you will be able to attract more clients and make it easier to connect with adding Social Media to your Online Advertising plan…

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